Sales Operations

The problem: to know how the shop is really doing you would have to stitch numbers together from orders, payments and stock, so a slow week or a sold-out bestseller can hide for days before anyone notices, and by then it has cost you sales.

The page you land on every time you open the admin area. It gathers your key numbers (revenue, orders and customers) into one screen, each figure worked out for you and shown against how it compared with the week before. A short "needs attention" strip flags pending orders, reviews awaiting moderation, and low or out-of-stock products.

How to use it

1. Sign in to the admin area; the Dashboard opens automatically.
2. Read the top tiles for today's revenue and orders, plus customer counts, each showing whether it is up or down on the week before.
3. Use the chart range toggle to switch between the last 30 days and the last 6 months.
4. Click any chip in the attention strip to jump straight to the orders, reviews or stock that need a look.

Good to know: the headline numbers and lists appear instantly, while the heavier charts stream in a moment later so the page is never slow to open.

The problem: a regular customer calls and whoever picks up sees nothing: no history, no usual address, no idea she has spent thousands with you. She has to repeat herself from scratch, and it shows.

Search and browse every customer, then open a profile to see everything she has spent with you, her order history and her saved addresses in one place, so whoever answers next has the full story in front of them. You can also keep private internal notes on a customer; the customer never sees them.

How to use it

1. Open Customers and use the search box to find someone by name or email.
2. Click a row to open the customer's profile.
3. Review their total spend, order count, recent orders and saved addresses.
4. Add a private note in the notes panel, and edit or delete your notes at any time.

Tip: notes are perfect for context the next person needs, such as a delivery preference or a past goodwill gesture.

The problem: a made-to-order abaya runs a week late, or arrives with a small flaw, and the customer is rightly unhappy. A formal return is slow and sends the money away; what you need is a way to make it right in the next sixty seconds.

Add money to a customer's wallet on the spot, as a goodwill gesture or to put a problem right. The credit lands in her store-credit balance, she is emailed that it is there, and she spends it at checkout, with you, on her next order, so the apology itself brings her back.

How to use it

1. Open the customer's profile from Customers.
2. In the store-credit section, enter the amount to add and a short description of why.
3. Submit. The credit is added to their wallet and they receive a notification email.

Good to know: store credit grants keep working even if the gift-card feature is switched off, so refunds and goodwill credit are always available.

The problem: the automatic points rules only know about paid orders. They cannot thank the customer who waited patiently for a delayed made-to-order abaya, or the one who sent you half her friends, and those are exactly the moments that decide whether she stays yours.

Award extra loyalty points by hand, or correct a balance up or down. Points normally build up on their own when an order is paid; this is for the special cases, the on-the-spot goodwill gesture that keeps a customer. She is emailed whenever her points change.

How to use it

1. Open the customer's profile from Customers.
2. In the loyalty section, enter the number of points to add (a positive number) or remove (a negative number), with a short reason.
3. Submit. Their points balance updates and they receive a notification email.

Optional module: switch Loyalty on or off under Settings → Features. When off, existing points stay spendable at checkout.

The problem: a shopper wants to give an abaya but dares not choose the style or size for someone else. With nothing to hand over except cash, that sale walks out of the shop.

Issue gift cards with a money balance and a code, then manage and retire them from one list. The buyer pays today, the recipient redeems the code to turn its balance into store credit on her own account, and the person who will actually wear the piece gets the choice. You can search cards by code, filter by active or inactive, and delete a card you no longer want in use.

How to use it

1. Open Gift cards to see every card with its code, balance and status.
2. Click Add to issue a new card, set its amount and an optional expiry, and save.
3. Use search and the active or inactive filter to find a specific card.
4. Use delete to retire a card; its balance and history are kept for your records.

Optional module: switch Gift cards on or off under Settings → Features. Cards a customer already holds stay spendable when off.

The problem: a payment or email provider can start failing in the middle of a busy gifting week, and nothing in the shop looks any different. Unless something taps you on the shoulder, the first sign is an angry customer.

The in-app bell in the admin header keeps you posted on operational alerts, such as a payment or email provider switching to a backup, or a connected provider whose details have started failing. Open the bell for the recent items, or the full inbox for the whole history, and act while the problem is minutes old.

How to use it

1. Click the bell in the top bar to see your most recent alerts, with a count of any unread.
2. Click an alert to follow it through to the relevant settings page.
3. Use Mark all read in the bell, or open View all for the full inbox.
4. On the inbox page, mark individual alerts read or clear them all at once.

Good to know: each admin has their own inbox, so marking an alert read only affects your own view.