Email Marketing

The problem: a new collection deserves a polished announcement, but nobody on your team writes code, and an email that arrives looking broken on someone's phone does more harm than sending nothing at all.

A template is the reusable design of an email. You build it from simple drag-and-drop blocks (headings, text, buttons, images, dividers and spacers), write the subject and copy in every language, and drop in merge tags that fill in each recipient's name automatically. A live preview shows exactly how the email will look as you go, so any member of your team can put out an on-brand email the same day the idea comes up.

How to use it

1. Open Templates → Email Templates to see your saved templates.
2. Click Create to start a new email, or click a template to edit it.
3. Drag blocks into place and fill in your copy; use merge tags (such as the recipient's first name) where you want personalised text.
4. Watch the live preview to see the finished email, and switch languages to check each translation.
5. Save. The template is now ready to attach to a campaign.

Emails are built from blocks rather than typed out as raw code for a practical reason: blocks let anyone on your team assemble a tidy, on-brand email that looks right on every phone and inbox without touching any technical markup. Each block is a ready-made, mobile-safe building piece; you stack the pieces you want, fill in the words and pictures, and the email is laid out correctly for you. Because the design is reusable, you can save one well-made template and send it again and again for many different campaigns, just swapping the wording and the product each time.

Tip: use Duplicate to copy a template you like and tweak it for a new send. The copy starts switched off and is never tied to anything live, so you can edit it freely before you use it.

Good to know: the automatic emails your store already sends, order confirmations, shipping updates, gift card codes and the like, are built from these same blocks and edited on this same screen; the next card covers them.

The problem: order confirmations and shipping updates are the most-read messages a store ever sends, yet on most platforms they are frozen, developer-owned text that does not sound like your boutique at all.

Every automatic email your store sends (the order confirmation, shipping update, refund notice, password reset, welcome note and about twenty more) comes from a branded template you edit yourself, in the same block editor as your campaigns, in each language. Merge tags fill in the customer's name, order number and totals automatically, and each email goes out in the customer's own language. The built-in base templates can be reworded but never deleted, so there is always a safe version ready to send.

How to use it

1. Open Templates → Email Templates and open the transactional template you want to change.
2. Edit the blocks and wording in each language, keeping the merge tags where the customer's details should appear.
3. Check the preview and use Send test to email yourself a copy.
4. Save. The next automatic send uses your wording; when the emails go out never changes.

Good to know: these emails always send, whether or not the Email Marketing module is switched on. You are only ever changing how they look and read, never whether or when they are sent, and because a base template cannot be deleted, an edit can never leave a customer without her confirmation.

The problem: a list gathered carelessly is the fastest route to the spam folder; a few complaints from people who never really asked to hear from you, and even your loyal customers stop seeing your emails.

Your newsletter list: the people who have agreed to hear from you. It fills itself from the storefront signup form, and nobody joins until they click a confirmation link in an email first, which keeps your list clean and your sending trusted. You can also add people by hand when you already have their consent.

How to use it

1. Open Marketing → Subscribers to see the list, with each person's status.
2. Search by name or email, or filter by status, to find anyone quickly.
3. Click Add subscriber to enter someone manually; they are added straight away.
4. Edit or remove a subscriber as needed.

Good to know: only people who have confirmed (and have not unsubscribed) ever receive a marketing email. Someone who signed up but never clicked the confirmation link stays on the list but is not emailed, so you only ever reach a willing audience.

The problem: sending the same offer to everyone wastes your best news on people who will never buy and teaches the rest to ignore you; and with a few thousand addresses on the list, the fear of a duplicate send is enough to make you put the whole thing off.

A campaign is one email send: you choose a template and pick who should receive it. That can be your whole subscriber list or customer base, a handful of people you search for and add by name, or a set built from simple rules, for example "customers who bought from the Abayas category" or "spent over a certain amount in the last three months", and a live count shows roughly how many people match before you send. You can optionally set a future send time. The email then goes out in steady batches so even a very large list never slows the system down, and anyone who has unsubscribed in the meantime is skipped automatically.

How to use it

1. Open Marketing → Campaigns and click Create.
2. Give the campaign a name, choose the template, and set the from-name and from-email.
3. Choose the audience: everyone, specific people you search for and add by name, or a set built from rules such as recent orders, amount spent, or products bought, watching the live count as you refine it. Then send now or schedule it for later.
4. On the campaign page, watch progress and read the results: how many were sent, opened and clicked.
5. If some addresses failed, use Resend to failures to retry just those; you can also Cancel a send in progress.

Good to know: sending is safe to repeat. A double click, a scheduled send, or a retry of a half-finished campaign will never send the same person twice.

The problem: without numbers, every send feels like it went fine; you cannot tell the subject line that pulled customers back into the store from the one everybody scrolled past, so the next campaign is planned on guesswork.

Every campaign measures how it performed. Opens and clicks are tracked on your own platform (nothing is handed to an outside analytics service), and the totals roll up into each campaign's stats so you can see the open rate, the click rate, and how many people engaged.

How to use it

1. Send or schedule a campaign as usual; tracking is built in, with nothing extra to set up.
2. Open the campaign's page to read its metrics: recipients, sent, opened, clicked, and the open and click rates.
3. Check back over the next days, since opens and clicks keep arriving after the send finishes.

Good to know: open numbers can read low because some inboxes block the images used to detect an open, so a few people will click without ever showing as having opened. This is normal for email everywhere.

The problem: a customer says she never received her order confirmation, and you have no way of knowing whether it was sent, went astray, or is sitting in her junk folder; all you can offer is an apology and a shrug.

One place to check on every email your store has sent, not just campaigns but order confirmations, password resets and every other automatic email too. Search by recipient and see whether each one was delivered, came back undeliverable, or was filed as junk, with a timeline of what happened to it along the way.

How to use it

1. Open System → Email Logs.
2. Search by recipient, or filter by status or which type of email it was.
3. Click an entry to see its full delivery timeline.

Good to know: this covers every email the platform sends, campaigns and the automatic order/account emails alike, so it is the first place to check whenever a customer says "I never got the email".