Reports & Analytics

The problem: the honest answer to "how is the shop doing?" lives in your head and a few scattered spreadsheets, pieced together from memory the night before every supplier meeting.

Your home for store analytics. Every report sits under the Reports area in the admin sidebar, opens on its own page, and shows clear tables of figures drawn straight from your live orders, customers and stock, so you walk into any meeting already knowing the numbers. Most reports let you pick a date range and download the results.

How to use it

1. Open Reports in the admin sidebar to see the list of available reports.
2. Click a report (for example Sales) to open it on its own page.
3. Pick a date range where the report offers one, then apply it to refresh the figures.
4. Read the table, or use the download control to take the numbers with you.

Good to know: all monetary figures are shown in your store's base currency, so totals stay comparable even when customers pay in different currencies.

The problem: a busy season can feel like a triumph while discounts quietly eat the margin, and nobody can say what the stock sitting on the shelves is actually worth.

The core three, always available on every store. Sales shows paid revenue and order counts over time, grouped by day, week or month. Profit & Margin shows what you actually made after cost, so a discount that eats the margin is caught before it becomes a habit. Inventory values the stock you hold on hand.

How to use it

1. Open Reports → Sales and choose your date range and grouping (day, week or month).
2. Open Reports → Profit & Margin to see revenue against cost for the period.
3. Open Reports → Inventory to see the value of the stock you currently hold.
4. Apply a date range where offered, then read or download the table.

Good to know: revenue here means paid revenue. Orders that were never paid, or that were later refunded, are not counted as income.

The problem: you can see what sold yesterday, but not which customers quietly carry the business, which styles genuinely pull their weight, or how many shoppers fill a bag and walk away at the till.

A richer set of reports for deeper insight. Financial matches your refunds against what the payment provider actually took, so your books and your statement agree. Top Products ranks your best sellers, Customer Lifetime Value shows who has spent the most with you over everything they have ever bought, Retention shows how many customers come back to buy again, Cart Abandonment counts the shoppers who left without buying, and Coupons measures how your discounts performed.

How to use it

1. Make sure the Pro reports module is on under Settings → Features.
2. Open any of the Pro reports from the Reports sidebar group.
3. Apply a date range where the report offers one, then read the ranked or grouped figures.
4. Download the report when you want to share or keep the numbers.

Optional module: the Pro reports (and scheduled delivery) are switched on or off under Settings → Features. With it on, your store keeps the full set.

The problem: your accountant asks for last quarter's figures, and the choice is a screenshot or an evening spent retyping numbers into a spreadsheet.

Take any report with you as a file. Download it as a CSV (works on every store) or, with Pro reports on, as an Excel spreadsheet, so you hand over clean, ready-to-use figures instead of retyping numbers from a screen.

How to use it

1. Open the report you want and set its date range.
2. Use the download control on the report page.
3. Choose CSV for a universal file, or Excel when the Pro reports module is on.
4. The file downloads with exactly the rows shown for your chosen period.

The problem: every Sunday you log in just to check how the week went; the Sunday you forget is the one where something needed catching.

Have the reports you care about emailed to you automatically on a regular rhythm, so the numbers land in your inbox without anyone logging in to fetch them, and the weekly check-in happens even on the week you forget.

How to use it

1. Make sure the Pro reports module is on under Settings → Features.
2. Open Reports → Schedules.
3. Create a schedule: choose the report, the cadence (for example weekly), and who should receive it.
4. Save. The report is now delivered by email on that schedule until you pause or remove it.

Good to know: scheduled delivery is part of the Pro reports module; if that module is turned off, deliveries pause.

The problem: you spend money and effort on an Instagram push and honestly cannot say whether it brought anyone to the shop, let alone whether they bought or just looked and left.

A dashboard of how people actually use your storefront, not just what they bought. It covers how many visits and unique visitors you get, which pages and products draw the most attention, what shoppers search for, and how many of those visits turn into a sale, all filterable by date. And there is no personal tracking of any kind: visits are counted anonymously, with nothing that could identify an individual shopper.

How to use it

1. Switch on Analytics under Settings → Features; it is off by default, and nothing is recorded until you turn it on.
2. Open Analytics in the admin sidebar.
3. Set a date range and read visits, unique visitors, top pages and products, and the browse-to-purchase funnel.
4. Download any breakdown as CSV or Excel if you want to take it further.

Good to know: when this module is off, recording stops entirely and no visitor data is captured at all; there is nothing to opt out of retroactively.

The problem: the answer exists somewhere in the reports, but standing in the shop between customers you have neither the time nor the patience to remember which report and which filter would surface it.

Ask questions about your store in everyday language, like "how did sales do last week?" or "who are my most valuable customers?", and get a short, clear answer with the supporting figures. It reads only your trusted reports, and it can never change anything.

How to use it

1. Make sure the AI assistant is set up under Settings → Features and Integrations.
2. Open Reports → Ask Your Store.
3. Type your question in plain language and send it.
4. Read the written summary and the table of figures beneath it; ask follow-up questions in the same chat.

Safe by design: the assistant draws its answers only from your existing reports and a few safe lookups. It reads, it never writes, so it can never alter an order or a record.